As a Child and Youth Care practitioner, I work in the social services field with vulnerable populations. My capacity to do my daily work well, is influenced by my ability to provide wellness and self-care to myself and there are days when I need this reminder. I want my product to do for you, what it does for me. Whenever I put on deMo: Love Yourself Lip Balm, it a reminder to take care of myself. This reminder strengthens my ability to give the best I can give in this world. I often tell the families that I work with that you can't pour out of an empty cup! – This is a metaphor for having enough to give to others.

My goal with deMo: Love Yourself Lip Balm, is to remind everyone to "re-fill their cups", to take a moment and love on yourself. This concept is simple, when we feel our lips are chapped, we are inclined to put on lip balm. What if you had a daily reminder to give yourself self-care? What would it look like if the rest of our wellness was based on the same concept? – Imagine the love we could share with others.


Our Story


How it all started…

The story of how deMo: Love Yourself Lip Balm came to be is one filled with adventures, determination, and authenticity all wrapped into one. The idea of deMo Love Yourself Lip Balm first started while I was in make-up school in Vancouver, B.C.. When I first created this product, it was for a good friend named Grace, she had allergies to many of the products we used in class. I wanted to create something that was natural and safe. After school had ended for the summer, I went home to my small town in Saskatchewan and with the support of local bee farmers that provided a bulk stock of beeswax, my mother and I (after a few bottles of wine), attempted to start the foundational practices of what is now known as deMo: Love Yourself Lip Balm. The first step was to shred the bee’s wax in a food processor (that has since been buried!). We managed to shred it all into manageable pieces in order to melt down. After sometime I eventually figured out the recipes that are now used in the products and are all visible on each tube. When I first created this company, the purpose was to create solutions for people like Grace. Also, for people that wanted to use a cosmetic product with full knowledge of where it was made, who made it, and transparency of ingredient composition.

Who I am…

Through this process of finding my purpose for deMo: Love Yourself Lip Balm, I have struggled as any new entrepreneur would. With any dream we have comes self-doubt and challenges to overcome. As time went on I realized that this would be much more of an endeavor that just mixing up ingredients, choosing a package, and putting it on a store shelf. Ones of the challenges that I faced during the early days was networking in places that were not in line with my product and values. Some of the other learning experiences that I have encountered throughout this journey with deMo: Love Yourself Lip Balm include, stopping production for a few years of schooling. In my first program, I obtained my diploma in Early Childhood Education, and then my degree in Child and Youth Care (specializing in Child Protection). Additionally, I completed a citation in Co-occurring Disorders that brought the opportunity to complete a 2.5 month practicum in Uganda, East Africa. During this time, I gained many perspectives that supported me in my desire and ignition to carry on with my business plan with deMo: Love Yourself Lip Balm. It was in Uganda where I gained insight to how I could turn my dream into a reality. I realized that if I wanted to achieve my goals that I would have to get serious and focused on my reasons and business plan for this company. Some of the things that I have supported me through learning and growing as a young entrepreneur so far have included, taking a few business courses (this taught me the skills to market my product), attending business meetings and other networking events with like-minded individuals. By this I mean self-care and self-growth events. Lastly, while working at an organization in Uganda, I was able to see the visible change possible and the “ripple effect” caused in the community for others, through individual and small group initiatives to positively impact their community.

The Purpose…

Several values that have become clear for me and that I stand behind include self-love, self-care, nutrition, health, and community, these are not only important to me in my personal life but are also a part of what this company represents. The purpose of deMo: Love Yourself Lip Balm, is a small convenience good that is a vehicle for larger change, with the efforts of a few people, reaching far and many while creating a co-operative culture of community and wellness. The logo (The Tree) of deMo: Love Yourself Lip Balm represents the sustainability, love, and community. My dream is to see this small seed of individual change for others, grow into a marvelous strong and fruitful tree that will breathe for many more than just me. I will leave you with this, with a daily reminder to be kind to yourself, comes the opportunity to support others not only in your daily life, but by supporting local and global organizations. Through your purchase of deMo: Love Yourself Lip Balm, you are creating wellness for not only yourself but for others in the world. By loving one another, we are creating a better world for all of us and that is the true essence of fulfillment for human kind.